To Tweet or not to Tweet? That is the question. Perhaps more generally, the question every business must ask itself right now is whether or not it wants to engage the company and/or its people in social media.

As the cover story of this week's BizTimes Milwaukee documents, many southeastern Wisconsin businesses are delving into social media networks such as Twitter, LinkedIn and Facebook.

Some are finding ways to actually make money out of their social media connections. Others are building their networks and planting seeds for future relationships and -- hopefully -- new business.

Like many of the issues we cover, BizTimes Media LLC also has been grappling with the same questions are readers are pondering. With regard to social media, we made the strategic decision a month or so back to just do it.

I've instructed our people not to obsess over it. It's just another emerging tool, and for now, we just need to be in the game.

I do not consider myself a technogeek. Nor am I a technophobe. Maybe just a slow adopter would be the right description.

Fortunately for me, we have a staff of Gen Y folks who are fearless when it comes to technology. So, they just decided to take us where we need to go.

Click here to read the rest of Jagler's piece.

-- Jagler is executive editor of BizTimes Milwaukee.

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